Our Core Values

1. Develop leaders

2. Provide an unmatched customer experience

3. Impact our community

Develop leaders

Everyone has a different path and purpose in life.  Employees have a choice of where they work.  As such, it is our duty to develop our employees into their best version of themselves.  Our goal is to put the right people in the right positions so that they utilize their natural talents and find success in their endeavors.  We will invest in them with the intention of developing them into the person they desire to be.  

• We own our tasks, hold ourselves accountable, and admit mistakes

• We work as a team and value each other.

• We lead with a positive, uplifting attitude at every minute of every day.

• We find a silver lining when faced with a challenge.

• We don’t accept mediocrity

Provide an unmatched customer experience.  

Customer experience is everything to us.  The roofing industry is crowded and customers have a slew of choices when vetting contractors.  We don’t take their decision to use Fortitude Roofing for granted and we will continue to earn their business at every customer touchpoint. Our promise is to differentiate through superior customer service and superior craftsmanship.

• We go the extra mile without being asked.

• We do the right thing, even if it means operating at a loss.

• If we can’t do it right, we don’t do it at all. 

• We educate - we don’t sell.

• We set proper expectations, and we deliver on our promises.

Impact our Community

Fortitude is more than just a roofing company.  We will better our communities through the work we do, and we will look for ways to give back each & every day. Our service area is our backyard.  This is where our children go to school. It is our responsibility to leave it better than we find it.  

• Portions of job proceeds get donated regularly to charity and community endeavors.

• We volunteer our time to community service.